VANILLA MACE VALENTINE’S MERCHANDISE

Merchandise design, illustration, logo and type design, branding, layout design.

For Vanilla Mace’s Valentine’s Day release, I was asked to create a collection of original designs and illustrations that leaned into a Valentine’s Day aesthetic, without feeling overly saccharine, and also felt true to Vanilla’s brand of aesthetics. We landed on a concept that centered around soft iconography, delicate linework, and playful hand-drawn typography.

Each piece was designed to align with Vanilla’s witty and soft aesthetic while being wearable and fun to feel timeless rather than seasonal.