VANILLA MACE VALENTINE’S MERCHANDISE

Merchandise design, illustration, logo and type design, branding, layout design.

For Vanilla Mace’s Valentine’s Day release, I created a collection of original designs and illustrations that leaned into Valentine’s Day aesthetics without feeling overly saccharine. The concept centered around soft iconography, delicate linework, and playful hand-drawn typography, balancing sweetness with her signature wit and charm.

I designed a cohesive suite of merchandise featuring custom illustrations, refined layouts, and thoughtful branding details. Each piece was designed to align with Vanilla’s playful, pretty aesthetic while maintaining a clean, wearable sensibility.

This collection explored the blending of charm, personality, and subtle Valentine’s motifs into designs that feel timeless rather than seasonal.