LADEW GARDENS REBRAND
Branding, logo design, and social media rollout.
The goal of the Ladew Gardens rebrand was to refresh their existing identity and align their outdated designs with the organization's growth and evolving audience. I aimed to modernize and design a visual identity that felt more true to their origins and history while reflecting the beauty of the space.
As the sole designer, I handled everything, from conducting research and communicating directly with the team at Ladew Gardens to get a feel for their regular visitors, to executing the final design. One of the most rewarding aspects was developing the new logo, which perfectly merges the historical elements of the gardens with a modern, refined look that would resonate with both longtime visitors and newcomers alike, with visuals directly pulled from the site itself.
ORGANIZATION OF INFORMATION & HONORING HISTORY THROUGH DESIGN
The logo is direct inspiration from the intricate wrought iron gate on site. This logo pays homage to Ladew’s mission statement of celebrating the art of horticulture and promoting the gardens. For a smaller scale, a lettermark was also made from the primary logo. The color choice provides options for each season of Ladew, and the typography choices provide elegance while keeping readability for all visitor age ranges in mind.
The website fully organizes all of Ladew’s information, making visit and event planning accessible. The website design also highlights photography as a way to reach new audiences.
View the full brand guide here.
Website homepage
Website secondary page
Mobile website
Social media rollout post
Stationary