THE LOFT

Logo design, branding, merchandise design, graphic identity.

The Loft is a space that hosts music events, workshops, and gatherings in Monknton Maryland. I worked closely with the Manor Mill owner to create a coheasive visual identity that reflected both the historic character of the mill and the vibrant energy of its creative community.

I built on the Manor Mill’s existing color palette and typography to develop The Loft’s new branding, creating logos, graphic elements, and a flexible identity system for marketing and membership materials. One of the most rewarding parts of the project was getting to translate the historic and warm aesthetic of the mill into a modern, versatile brand that stands out for the events they host, while feeling connected to its roots.

View The Loft Brand Guide here.

IN MAKING THE LOGO

The primary logo reflects the character of the space: it features the unique shape of the Loft building and a guitar to highlight its role as a music venue. The typography is blocky and textured, reminiscent of the metal scrap letters found on signs inside the Loft, giving the identity a handcrafted, industrial-meets-artistic feel.

This combination creates a visual identity that honors the mill’s history while capturing the energy and creativity of the space, providing a flexible and memorable brand for events, marketing, and community programming.