SCRAP SOCIETY

Brand identity, logo design, illustration.

Scrap Society is a creative community based in Australia that brings people together through scrapbooking and hands-on workshops. Led by Brooke, the brand celebrates nostalgia, creativity, and connection, offering a space where makers of all kinds can create, share, and spark inspiration.

For the brand refresh, I reimagined Scrap Society’s visual identity with inspiration drawn from childhood memories, handmade keepsakes, and the joyful spirit of crafting. The result is a playful, heartwarming identity that captures the whimsical essence of the community, where creativity meets friendship.

This project combined illustration, typography, and brand storytelling to create a look that feels personal, charming, and full of heart.

View Scrap Society’s website here.